Fianza crédito
Fianza crédito
Fianza crédito
I led the strategy, design, and implementation of email marketing for AeroPress, focusing on both campaigns and automated flows. I developed each initiative based on campaign goals and user intent—defining structure, messaging, and visual direction to create a cohesive and engaging experience.
The result is a balanced solution where brand and functionality evolve together delivering a modern, cohesive experience that not only elevates Fianzacrédito’s image, but also meaningfully improves the way users engage with it.
The system structure was optimized, improving navigation across different user types and services, resulting in a more efficient experience.
The site architecture was restructured to improve flow and usability across the entire experience, simplifying navigation and making complex processes feel more intuitive. Special attention was given to high-impact features, such as the event calendar, different services for each user enhancing how they manage important dates and service-related milestones.
The result is a balanced solution where brand and functionality evolve together delivering a modern, cohesive experience that not only elevates Fianzacrédito’s image, but also meaningfully improves the way users engage with it.
The system structure was optimized, improving navigation across different user types and services, resulting in a more efficient experience.
Let's work together
Whether you’re launching a brand, designing a product, or elevating your digital presence, I'm here to bring your vision to life.
contact Me
contact Keren
Let's work together
Whether you’re launching a brand, designing a product, or elevating your digital presence, I'm here to bring your vision to life.
contact Me
contact Keren
Let's work together
Whether you’re launching a brand, designing a product, or elevating your digital presence, I'm here to bring your vision to life.
contact Me
contact Keren