Aeropress
Aeropress
Aeropress
I led the strategy, design, and implementation of email marketing for AeroPress, focusing on both campaigns and automated flows. I developed each initiative based on campaign goals and user intent—defining structure, messaging, and visual direction to create a cohesive and engaging experience.
The result is a balanced solution where brand and functionality evolve together delivering a modern, cohesive experience that not only elevates Fianzacrédito’s image, but also meaningfully improves the way users engage with it.
The system structure was optimized, improving navigation across different user types and services, resulting in a more efficient experience.
I managed ongoing campaigns and flows, optimizing touchpoints to improve engagement and overall performance. Working within Klaviyo, I supported the setup, segmentation, and execution of emails, as well as testing to ensure functionality and consistency across devices.
The results was a more structured and effective email ecosystem that strengthens communication with users while supporting the brand’s growth. It encrease their sales and interactions with highly potential clients.
Working with emails opened my understanding of segmentation and user intent I improved testing and optimization within Klaviyo bringing a raise in CTR using keypoints in email directions
Let's work together
Whether you’re launching a brand, designing a product, or elevating your digital presence, I'm here to bring your vision to life.
contact Me
contact Keren
Let's work together
Whether you’re launching a brand, designing a product, or elevating your digital presence, I'm here to bring your vision to life.
contact Me
contact Keren
Let's work together
Whether you’re launching a brand, designing a product, or elevating your digital presence, I'm here to bring your vision to life.
contact Me
contact Keren